GOPA Com. is a leading insight and communications partner for European Institutions. At GOPA Com., we develop bespoke communication strategies and offer an individual service tailored to meet the very specific needs of our clients, allowing us to effectively tell their story and get their message across.
We make sure to keep up to date with the latest trends in communication industry innovation so that our clients have access to state-of-the-art communications solutions and applications. We offer a full range of services, from preparatory research and insight to strategy development and implementation, and monitoring and assessment.
Our diverse and multi-lingual team of professionals combines youthful dynamism with mature insight to provide our clients with effective communications campaigns and products that deliver results. With 70 staff covering 17 nationalities, we are a truly international team with a global outlook.
Digital Media Manager – Influencers Manager
What we are looking for
We are actively looking for an Digital Media Manager to join our team at GOPA Com.
Key responsibilities
What will you do:
- Media Partnerships: Identify, negotiate, and manage partnerships with local digital publishers and content creators, ensuring alignment with campaign objectives and maximising audience engagement.
- Influencer Collaborations: Develop and manage campaigns with influencers and content creators to enhance campaign reach, create authentic experiences, and drive audience interaction.
- Digital Media Campaign Strategy and Execution: Oversee the entire campaign lifecycle, from initial strategy development and media planning to execution, optimisation, and post-campaign analysis.
- Performance Monitoring and Reporting: Track and analyse campaign performance, providing regular reports with actionable insights to optimise current and future campaigns.
- Cross-functional Collaboration: Work closely with creative, content, client services teams, and all other disciplines within the agency to ensure cohesive execution of campaign elements and alignment with overall strategy.
- Budget Management: Efficiently manage campaign budgets, ensuring cost-effectiveness while achieving or exceeding campaign KPIs.
- Client Engagement: Partner with account and project managers to deeply understand client needs and objectives, proactively proposing innovative solutions and new opportunities that meet client goals and inspire and inform the broader team.
Extra tasks to support the Social Media Team:
- Support on Paid Media Campaign Management: Lead the planning, execution, and optimisation of paid media campaigns across various channels, including all major social media, programmatic channels (display, video, audio, DOOH), and Google Ads (search, display, YouTube).
Job qualifications
Skills and experience:
- +/- 2 to 5 years of relevant experience in digital campaign management with a focus on paid media, media partnerships, and influencer collaborations
- Demonstrated success in developing and implementing successful influencer collaborations.
- Understanding of marketing and digital marketing concepts.
- Proficiency in using influencer marketing tools and platforms.
- Excellent communication and interpersonal skills.
- Capable work independently, managing multiple projects simultaneously, and meeting deadlines in a fast-paced environment.
- English proficiency, both written and spoken (another EU languages is a plus).
We offer
What we offer:
- Full-time or part-time opportunity in a fast-growing international communication agency part of the German GOPA group.
- Work alongside a team of diverse and open-minded experts, on meaningful international projects for our institutional clients.
- GOPA com. is committed to keeping our environmental footprint low and ensuring that our work is ethical.
- As GOPA com. employee, you will be provided with continuous opportunities to grow through training, and career conversations, while doing meaningful work in an international team.
The position is open to freelancers and can be carried out remotely. However, occasional travel to Brussels might be required.
